Thursday, 25 April 2013

Playboy Club London, The Hef Burger

Burger: The Hef Burger
Price: £40 with chips... and a chip

Rich. Juicy. Plump. A burger Hef would be proud of.

Location: 14 Old Park Lane, Mayfair, London
Twitter: @PlayboyClubW1 

Some brands are universal: Microsoft, Coca-Cola, McDonald's. Some are even known by just their logo, the Nike swoosh, the Apple apple to name a few. In terms of brands and logos recognised, Playboy and the Playboy bunny are up with any of these.

When telling friends I'm off for a burger at Honest Burgers or Bleecker Street, I'm usually met with glazed eyes with them not knowing where I'm going, but upon hearing I was off to the Playboy Club I was met with that knowing nod.

It wasn't until Playboy followed me on twitter that I even knew they had a restaurant, let alone a burger, but when I realised this I messaged them to see if I could come and review it, and they were more then happy to welcome me. The restaurant is open for non club members at lunchtime, but they were able to book us in for an evening sitting and even let me and the Mrs roam around the club.

The Playboy club London has two burgers on the menu; The Playboy burger priced at a reasonable £16 & then their signature Hef burger. As you may have seen above its priced at £40, served with fries and a casino chip which can be collected or redeemed for a glass of champagne*. From what I've seen this is quite comfortably the most expensive burger in London: presumably the most expensive burger in England.

I know it's a LOT of money, but chances are, this maybe my only visit to the club, so I went for it.

You're given the option for extra toppings on the burger;

Cheese – Stilton or cheddar add £ 1.00
Alsace bacon add £ 2.00
Friedegg or avocado add £ 1.00
Foiegras add £12.00
Chilli, jalapenos, cheddar, & sour cream add £ 3.50

I added cheddar cheese.

So how was the one of the most expensive burger's in the world? 

It was incredible. The justification for the expense is in the Wagyu Beef used in the patty, and there are a few that come close but this is as good as it gets. To look at it in this photo, the beef looks slightly thin and over cooked however this was not the case. I'd guess that the Wagyu beef had been minced just before cooking, it seemed like it had fallen into the patty shape rather then being pulled and pushed into the familiar circular shape. It was almost steak tartare in texture, to the point I was surprised it kept shape throughout eating, but it did. It had been generously seasoned and was crammed with flavour. Outstanding.

The bun had bounce, resilience, flavour and the airiness in the bun enabled it to trap all the juices. The cheese had good coverage on the patty, was melted to a perfect point and the matureness of the cheddar married up perfectly with the buttery beef.

I decided on a cut through of the burger, with a knife! I'm usually strongly against any form of cutlery being used on a burger, but at this price, it felt somewhat acceptable.

Resting just on top of the cheese were the thinnest slices of pickled onion I've seen. Pickled onions are my favourite topping by quite some distance and what they lacked in size they more then made up for with a unbelievable kick. The tomato fell into the trap as so many do by being a bit wet and giving an unnecessary slide. 

Fries surprisingly were (especially when compared to the burger) lacking any flavour and were quite forgetful. They appeared unseasoned and fried to one temperature rather then the triple cooked we're now used to. Thankfully due to the other courses this didn't matter, however the no better then fast food fries is certainly an area to improve. 

So does the burger justify the £41 cost - probably not, but I paid £13 at Frankie and Bennys nearly a year ago now and I still feel ripped off by it.

It certainly is the highest quality juicy beef I've tasted in a burger and for the quality of night MBA and I had I wouldn't hesitate to go back and order the burger again. For me, remove the tomato and slice up the dry salty pickles that were outside the burger and you're on to perfection.

The restaurant staff knew I was there to review the burger, but it has to be said the level of hospitality and friendliness of the staff throughout the whole club really was of the highest quality. If you get the chance to go, it's a must.

*Edit 01/05/2013 - The champagne is Moet Chandon Brut Imperial priced at £17 a glass. Brining the net cost of the burger to a much lighter £24

Burger Rating 9/10

We were given the scallop dish to test, along with the caramel truffles, both free of charge. The rest of the meal was paid in full.

Non burger pictures below - They were as good as the burger. Incredible.

 Exquisite Warm Bulgogi Buns


  1. Seems like this the The chef burger of all burgers i have seen.Yummy looks ..Just mouth watering for me.

  2. The blog has a to an extraordinary degree restrain focus that opens up, shockingly into broad assortment of concerns.
    casino Malaysia

  3. This written work has imparted a specific trust in the group of onlookers.
    daftar joker123

  4. Superbly written article, if only all bloggers offered the same content as you, the internet would be a far better place.. judi bola terpercaya

  5. For this web site, you will see our account, remember to go through this info.
    sbobet casino

  6. I have read your blog it is very helpful for me. I want to say thanks to you. I have bookmark your site for future updates
    Sbobet Terbaik Dan Terpercaya

  7. The writer has so beautifully captivated the attention of audience by this resplendent blog.
    agen casino indonesia

  8. This blog is so precious. A gift for the blog readers.
    Super Smash Flash 2 Unblocked

  9. I’ll grade this blog as an A and it shows how much effort has been put into this.

  10. Thank you for taking the time to publish this information very useful!

  11. Superlative style of composing that each new blogger tries to have.

  12. This blog is precisely what I was searching for.
    situs judi bola

  13. Fabulous and totally enchanting, Cleverly constructed by the writer.

  14. I really like all the discussions that you present for deeper study this forum and very helpful.

  15. Very interesting contents of the articles you create. Make me add inspiration for the future.

  16. Wonderful website. A lot of helpful info here. I am sending it to several buddies ans additionally sharing in delicious. And certainly, thanks on your effort!

  17. Very nice post. I just stumbled upon your blog and wanted to mention that I’ve truly enjoyed surfing around your blog posts.
    In any case I’ll be subscribing on your feed and I am
    hoping you write again very soon!

  18. I have read your blog it is very helpful for me. I want to say thanks to you. I have bookmark your site for future updates.

  19. The hamburger is big and looks like tasty thanks for share my friend situs sbobet

  20. So hunggry if i see that picture and want to taste the burger thanks for share
    Sbobet Mobile

  21. Wonderful website. A lot of helpful info here. I am sending it to several buddies ans additionally sharing in delicious. And certainly, thanks on your effort!

  22. Adalah Situs Judi Bola Tangkas Online Terpercaya Yang Menyediakan Permainan Resmi Tangkasnet Indonesia Yang Dapat Kalian Mainkan Menggunakan Uang Asli Rupiah Dari Mobile Android Anda.

  23. Segera Daftarkan Diri Anda Di Secara Gratis Sekarang Juga.

  24. Daftar Akun Judi Slot Online Terpercaya Dalam

  25. Telepon selular atau handphone ialah sebuah alat telekomunikasi yang sifatnya portable dan dapat dibawa kemana-mana yang mengaplikasikan jaringan telpon nirkabel maupun wireless, berbeda dengan alat komunikasi lainya seperti komputer yang di peroleh Chalres Babbage yang berada di rumah atau bangunan lain mengaplikasikan kabel sebagai jaringanya.

  26. Dapat dibilang pengertian seputar SBOBET yang sebenarnya ialah salah satu laman perjudian online yang menawarkan berjenis-jenis permainan judi bola yang dihadirkan dalam wujud online yang nantinya bisa membikin anda mendapatkan banyak profit dengan trik yang betul-betul simpel. Karenanya tidak mengagetkan jikalau situs judi bola onlineSBOBET menjadi laman judi bola yang terkemuka di Indonesia dimana layanannya semacam itu difavoritkan dan menjadi alternatif nomor satu bagi seluruh calon anggota yang berharap mendapatkan banyak uang dan promo menarik dengan gampang.

  27. Mengetahui mekanisme judi bola online menjadi salah satu hal yang semestinya diketahui oleh para bettor pemula. Judi bola atau permainan taruhan pada pertandingan bola saat ini semakin banyak diminati. Pasalnya, selain bisa mendapatkan keuntungan yang betul-betul banyak, permainan taruhan ini betul-betul asik untuk dimainkan.

  28. Love the way magnificently every word is composed with legitimate adjust.
    See examples

  29. The writer has so beautifully captivated the attention of audience by this resplendent blog.

  30. situs judi bola online Sebelum itu, buatlah id anda terlebih dahulu! membuat id adalah bagian utama dari serangkaian proses registrasi pada agen 368bet

  31. This blog is so valuable. A present for the blog perusers.

  32. Shrewdly worked by the creator and Stunningly delightful usage of words.